Cookie Policy

M2PACK uses cookies to provide users with a better browsing experience and to ensure personalized offers. This page provides information about what cookies are, which cookies M2PACK uses, and how they can be disabled.

What Cookies Are

Cookies are small text strings that the websites visited by the user send to their device (usually the browser), where they are stored and then retransmitted to the same websites during the user’s subsequent visits.

While browsing a website, users may also receive cookies on their device that are sent from different websites or web servers (so-called “third parties”), where certain elements on the site being visited may reside (such as images, maps, sounds, or specific links to pages on other domains).

Cookies, usually present in users’ browsers in large numbers and sometimes with long persistence durations, are used for various purposes: performing computer authentication, monitoring sessions, storing information about specific configurations regarding users accessing the server, etc.

Main Types of Cookies

The Italian Data Protection Authority identifies two main categories: “technical cookies” and “profiling cookies.”

Technical Cookies

Technical cookies are used solely for the purpose of “carrying out the transmission of a communication over an electronic communications network, or to the extent strictly necessary for the provider of an information society service explicitly requested by the subscriber or user to provide such service” (see Article 122, paragraph 1 of the Privacy Code).

They are not used for additional purposes and are normally installed directly by the website owner or manager. They may be divided into:

  • Browsing or session cookies, which ensure the normal navigation and use of the website (for example allowing users to make a purchase or authenticate to access restricted areas).

  • Analytics cookies, considered equivalent to technical cookies when used directly by the site manager to collect aggregated information about the number of users and how they visit the site.

  • Functionality cookies, which allow users to browse according to selected criteria (for example language or products selected for purchase) in order to improve the service provided.

The installation of these cookies does not require prior user consent.

Profiling Cookies

Profiling cookies are intended to create user profiles and are used to send advertising messages consistent with the preferences expressed by the user while browsing the internet.

Due to the potential intrusiveness of such tools in the user’s private sphere, European and Italian legislation requires that the user be adequately informed about their use and give valid consent. Article 122 of the Privacy Code states that the storage of information on a user’s terminal device or access to information already stored is permitted only if the user has expressed consent after being informed in the simplified manner provided for in Article 13, paragraph 3 of the Privacy Code.

Session and Persistent Cookies

Session cookies contain information used during the current browser session. These cookies are automatically deleted when the browser is closed. Nothing remains stored on the user’s computer beyond the time spent using the website.

Persistent cookies are used to maintain information between visits to the website or for technical purposes and to improve navigation. These data allow websites to recognize returning users and adapt accordingly. Persistent cookies have a duration set by the website and may range from a few minutes to several years.

First-Party and Third-Party Cookies

It is important to consider the entity that installs cookies on the user’s device, depending on whether it is the same website operator the user is visiting (referred to as the “publisher”) or a different website that installs cookies through the first site (“third parties”).

First-party cookies are created and readable by the website that created them.

Third-party cookies, on the other hand, are created and readable by domains external to the website and whose data are stored by the third party.

At the link www.youronlinechoices.com you can find information about how behavioural advertising works, additional information about cookies, and the steps to follow in order to protect your privacy on the internet.

Cookies Used by M2PACK

Below are the cookies used by M2PACK, their main characteristics, and how to deny consent for profiling cookies.

First-party cookies

  • Cookie consent (name: “consenso_cookie”): used to store the user’s consent to the use of cookies.

Third-party cookies

Google (Google Analytics cookies)
Google Analytics is an analysis tool by Google that, through the use of cookies (performance cookies), collects anonymous browsing data to examine how users use the website, compile reports on website activity, and provide other information including the number of visitors and the pages visited.

Google may also transfer this information to third parties when required by law or where such third parties process the information on Google’s behalf. Google Analytics cookies may also be used to display more relevant results within Google services (such as Google Search).

Google will not associate the user’s IP address with any other data held by Google. The data transmitted to Google are stored on Google servers in the United States.

More information about Google cookies:
https://policies.google.com/technologies/types?hl=it

Google (YouTube cookies)
YouTube is a platform owned by Google for sharing videos that uses cookies to collect information about users and their browsing devices.

For more information about how Google uses and processes data:
https://policies.google.com/privacy?hl=it

More information about Google Analytics cookies:
https://developers.google.com/analytics/devguides/collection/analyticsjs/cookie-usage

Youronlinechoices.com
For detailed information about the use of third-party cookies, you can visit:
http://www.youronlinechoices.com/it/
This site provides useful information about how cookies work and related consent mechanisms.

AddThis
The M2PACK website includes AddThis modules that allow users to share products on major social networks, blogs, or via email. When these tools are used, certain non-identifiable information may be collected by their platform.

For more information about the AddThis privacy policy:
https://www.addthis.com/privacy/privacy-policy

Users may selectively disable Google Analytics by installing the browser add-on provided by Google (opt-out).
To disable Google Analytics data collection:
https://tools.google.com/dlpage/gaoptout

Social Network Plugins

This website also includes plugins and/or buttons for social networks in order to allow easy sharing of content on your preferred social platforms. These plugins do not set cookies themselves, but if cookies are already present on the visitor’s computer they may read and use them according to their settings.

The collection and use of information by these third parties are governed by their respective privacy policies.

Facebook
Privacy policy: https://www.facebook.com/about/privacy/
Cookie policy: https://www.facebook.com/policies/cookies/

Twitter
Privacy policy: https://twitter.com/privacy?lang=it
Cookie policy: https://help.twitter.com/it/rules-and-policies/twitter-cookies

Google+
Privacy policy: https://policies.google.com/privacy?hl=it
Cookie policy: https://policies.google.com/technologies/cookies?hl=it

Pinterest
Privacy policy: https://policy.pinterest.com/en/privacy-policy
Cookie policy: https://policy.pinterest.com/it/cookies

LinkedIn
Privacy policy: https://www.linkedin.com/legal/privacy-policy
Cookie policy: https://www.linkedin.com/legal/cookie-policy

Instagram
Privacy policy: https://help.instagram.com/155833707900388
Cookie policy: https://help.instagram.com/1896641480634370?ref=ig